Hey, if you want to launch a new product, why not invite some American Idols and then let them put on a mini concert?
That’s what M&M did Wednesday in New York, using performances by Lee DeWyze, Crystal Bowersox, Michael Lynche and Casey James to introduce a new candy treat — M&M’s with pretzel nuggets inside.
As you can tell from the video above, Idol winner Lee DeWyze performed “The Boxer.” According to a report I read elsewhere, the Idols also treated fans — and it looks like they drew a pretty big crowd — to the duets they performed on the show, including “Falling Slowly” from Lee and Crystal.
The Associated Press provided the following photos from the press conference. And don’t forget the upcoming Idol tour. Local dates include July 11 in Philly, July 15 in Hershey, July 23 in D.C. and July 24 in Baltimore. Head here for ticket info.